Welcome to Wilmajo, where heritage seamlessly meets heart. Wilmajo + Company is more than a brand; it's a heartfelt connection to our family, the things we love and the values we hold dear.

The name 'Wilmajo' reflects our family roots, inspired by our children: Will, Emma Mae, and Josie Cole. The ‘Company’ stands for Andy and I, the mom and pop of this shop. Wilmajo started as a little dream of mine and became a reality when Emma Mae expressed a desire to create something of shared passions that would give us the opportunity to work together. However, we couldn’t imagine this adventure without the collective effort of family, our family and “together” is one of the things we value most. So, “Wilmajo + Co” had a nice ring to it and seemed just right.

We hope you find that Wilmajo + Co goes beyond a typical store; it's a space offering quality pieces that connect people and authentically represent them. From a vintage ring, a trusty bandana, or a feathered hat, these treasures symbolize moments, stories, values, and people worth cherishing. Our purposeful design and curated collections mirror the essence of everyday treasures, each with the promise of being passed down.

This adventure began in the heart of our home, and speaks of who we are and what we value. It goes beyond possessions; it encompasses the beliefs that matter most, creating a space where you find not just things but a reflection of adventure, timeless ideas, values and cherished connections.

xo, Natalie